Art Direction

Visual Design

Storytelling

Chromatic Card

A limited-edition card for Revolut's Metal Plan holders, designed to shift colour with every angle and built to reward loyalty in a crowded fintech space. Valerie Torres & Revolut Brand Studio. Visual Design.

Backstage process ↗

Industry

Fintech

Year

2022

Robot stack

Challenge

Challenge

Revolut needed a way to reward and retain Metal Plan users, giving them a reason to feel their upgrade was worth it. The card needed to feel genuinely exclusive, not just another perk, but something customers would want to show off.

Solution

Solution

We built the concept around a single idea: a card that never looks the same twice. Using a holographic foil beneath a 60% recycled PVC core, the Chromatic Card shifts colour depending on the angle, shiny, playful, and impossible to ignore. The full colour spectrum was mapped from edge to front, so every angle of the card tells a slightly different story. Beyond the card itself, the project spanned naming, tone of voice, typography, 3D and motion treatment, and a full video campaign across social and YouTube, so the concept felt consistent everywhere a customer encountered it.

Earbuds

Wind turbine

Transparent mouse

Photon catcher

Neuropill

Cafe chair

Outcome

Outcome

Launched in 2022 as a limited-time incentive, the Chromatic Card rewarded users who upgraded from Standard to a paid plan before the promotional deadline, turning a design object into a real driver of plan conversions, not just a loyalty perk.

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